making everyone feel good is ruining the sport. the objective of high school athletics is to have fun with sportsmanship but making it okay and pampering kids when they lose and saying it is ok is ridiculous. losing sucks, not making the team sucks and when you find your place (i.e. not making the team or not winning) the kids shouldn't be told it is alright. people need goals in life and when you take away accomplishments such as:making the team or winning. then all the sport is about is participation (which is how a lot of programs view wrestling now), this however ruins the sport (any sport).
being a feel good coach only reinforces bad behavior (losing)