I grew up wrestling in PA and the biggest difference I see between KY and PA is numbers. More youth, more middle school, more high school. JV squads with real wrestle offs that pushed the starters to work harder. Individual tournaments that you could be proud of to come in 3rd place, and you definitely wouldn't place if you didn't put in the work.
Also way less travel and more competitions because every school had a team.
I believe if you increase the numbers, the competitive spirit will take care of the rest.
Idk, I could be totally wrong. But that's my theory.